For many Black women and women of color, traveling the world or building a life abroad can be liberating—but it can also come with questions that traditional travel platforms do not always answer.
Will I feel safe there? Will I be welcomed? What cultural expectations should I understand? Who can I contact if something goes wrong? Is there a community where I can feel at home?
IBETA was created by founder Ronelle Willis, a Black woman and solo traveler who understands these questions personally.
As Ronelle explored the world, she recognized how difficult it could be to find information that addressed safety, cultural awareness, representation, and the experiences of Black women in one trusted place. Preparing for a trip, an extended stay, or a move abroad often meant searching across government websites, social media, travel blogs, expat groups, community networks, and personal recommendations.
She believed women deserved something better.
The Immersive Black Travel Experience LLC is a travel technology company developing IBETA, a safety-first mobile app for Black women and women of color travelers and expats.
Ronelle founded the company and began developing IBETA to help women travel, relocate, and live abroad with greater confidence, preparation, and connection.
IBETA is being built as a trusted travel companion that will bring personalized safety planning, destination-specific guidance, emergency resources, cultural information, connections to established Black women and women of color expat communities, and global sisterhood together in one place.
But IBETA is about more than technology. It is about helping a woman book the trip she has been dreaming about—or build a life abroad—without allowing fear to stop her. It is about replacing uncertainty with preparation, isolation with connection, and hesitation with confidence.
Ronelle created IBETA because she believes every woman deserves to see the world without feeling unseen—and no woman should feel as though she must navigate her journey alone.
We are building IBETA so women can explore boldly, live abroad confidently, experience the world fully, feel supported wherever they go, and return home safely.
